In today’s fast-paced OTT landscape, data is not just power—it’s a necessity. This was the central theme of the recent joint webinar hosted by White Peaks Solutions (WPS) and NPAW, where WPS COO, Jessy Abou Habib and NPAW’s GM of Video Analytics, Till Sudworth explored the transformative partnership between KWIKmotion and NPAW.
The Strategic Partnership: NPAW x KWIKmotion
KWIKmotion is renowned for providing scalable, secure and optimized video streaming services for content owners and OTT solutions. By partnering with NPAW, a global leader in video analytics and business intelligence for streaming services, KWIKmotion has amplified its ability to offer real-time insights into viewer behavior, content performance, and network health.
In case you missed the webinar, here are the key takeaways that highlight the capabilities of this integration:
1. Quality of Service (QoS) and Quality of Experience (QoE)
- The webinar emphasized the critical role of ensuring superior Quality of Service (QoS) and Quality of Experience (QoE).
- With NPAW’s tools, streaming services gain full visibility across the entire video delivery chain, from ingestion to the end device, allowing for proactive issue detection.
2. CDN Logs Integration
- CDN logs provide accurate metrics like requests per second/minute/hour, bandwidth consumption, and geographic trends.
- Coupled with playback logs, they deliver a 360-degree view of streaming performance, enabling proper error diagnosis—whether it’s a player, app, or network issue.
- By comparing CDN logs with playback logs, providers can identify discrepancies that might indicate piracy, ensuring the protection of intellectual property.
3. Proactive Monitoring and Alerts
- Timely alerts with customizable thresholds ensure anomalies are detected before they impact users.
4. Audience Metrics and Consumption Insights
- The solution provides deep insights into audience behavior, such as unique users, plays, concurrent sessions, playtime, and completion rates.
- OTT providers can correlate these insights across dimensions like region, device type, or content asset, leading to actionable strategies for audience retention and engagement.
5. Enhanced Support for Issue Resolution
- All playback sessions are recorded, allowing support teams to pinpoint specific anomalies and troubleshoot them effectively.
- Teams can track errors across user IDs, devices, or even specific app versions, ensuring rapid resolution.
The WPS and NPAW joint webinar underscored a shared vision: an OTT ecosystem where data and technology work in harmony to deliver unparalleled viewer experiences. This partnership is more than just a technical integration—it’s a step towards redefining how businesses approach streaming in a competitive, user-centric world.
If you missed the webinar, don’t worry! Watch the webinar here or reach out to us for more details about this groundbreaking partnership.