MTV Lebanon a leading media station in Lebanon and the Arab world with a huge production gear.
CHALLENGE:
MTV aims towards full-scale quality of experience rather than just quality of content. Maintain its leading position as the go-to web portal and mobile app for breaking news, live broadcasting and on-demand delivery content is key.
With all new ways viewers have to watch TV, MTV Lebanon wants to offer their viewers a unified experience whether they are watching traditional linear broadcasting or benefiting from the many advantages of live and on-demand OTT streaming.
SOLUTION:
MTV resorted to KWIKmotion full-fledged suite to fulfill its vision for an end-to-end broadcasting experience. By aligning linear and VOD tools, KWIKmotion powered MTV with powerful scheduling tools, supported by extensive viewer behavior data, secure and safe storing, and on-demand viewing solution. MTV viewers freely moved between TV, browsers and mobile app as a single viewing unit. Using KWIKprime a scalable media management and delivery application fully integrated with MTV matrix to securely upload, store, encode and package video content for both on-demand and live streaming. MTV content benefited from KWIKprime indexing features to enhance discoverability, distribution, and monetization. Through our DVR engine, MTV reduced its digital production time, generating more content via clipping from one story seamlessly moving from live content to on-demand programming with few clicks.
WHAT MTV HAD TO SAY:
- The team behind KWIKmotion embodies the spirit of innovation and advancement that we look for in our partners. Responsive and ready to resolve any issue 24/7It is a fact that livestreaming has helped MTV reach its audience around the globe with no high satellite subscription costs, and no restriction to time differences at opposing.
- KWIKmotion suite helped us improve our web traffic. It has also helped improve our sales by enabling 3rd-party ads integration and management through direct sale and networks.
- KWIKprime DVR is a constant step in our delivery and distribution process. Pushing content to Facebook and Twitter during video upload has been a huge time saver and a feature our audience love.
- The safe and secure environment KWIKmotion provides to our content is a major reason we believe in this platform. Our content is protected across all viewing screens with packed encryption and stream link protection.